Dave Lakhani mentions a report of Interland research stating that web presence playing an even larger role in small business advertising. 69% of small businesses report that they consider their website to be critical in driving business. Dave then gives some advice to leverage the power of a site.
“Develop your blog, even if you don’t have a full blown website, set up a blog. Get your ideas, thoughts and opinions known. Blogs have a lot of credibility because most of them are opinion oriented rather than sales oriented. Be sure and lead with your best information and then encourage the reader to take some next step.”
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