Evelyn Rodriguez explains the competitive advantage of blogs. Ok, her post is nearly one month old but it will stay valid for a few months! It starts with “companies that lose touch of their customers stumble” and it is about users talking back to you/your organisation and telling you what needs to be improved. All the success of such an approach is based on the plan you have (you better do) for how you will take that feedback and put it into action. The value of the blogosphere is definitely much more than an efficient means to pitch your product(s).
Related posts:
