Short but excellent post by Paul Chaney explaining why niche marketing is about to overcome mass media, which some quite strong statements such as “Blog or die”.
“Look at the Wailing Wall from a distance and all you see is a massive, monolithic structure reaching, to use Ralph’s term, “to the sky.”
Look at it more closely, however, and you see numerous cracks — niches — in the wall. Look more closely and you see slips of paper inserted in these cracks. (Prayers of the pilgrims) Filled niches.
Some marketers are still trying to reach the entire wall. Instead, thanks to the “splintering” of today’s audience, it’s the niches that need to be filled.”
Via BlogWrite for CEOs.
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