Aircraft maker Boeing launched a new blog ten days ago – Flight Test Journal, a place where the engineers and test pilots of Boeing’s new 777-200LR Worldliner talk about their work in getting the world’s longest-range commercial airplane ready for commercial service. Only two posts so far, but it looks like the scene has been set by Joe Kranak, Chief Engineer, Test and Validation, 747, 767, 777.
I perfectly agree with Neville Hobson when he writes: “Even with just two posts so far, this blog conveys a refreshing informality and insight into some aspects of the work of some pretty skilled people that you’d likely never get a glimpse of otherwise. Just take a look at this example, posted a few days ago by Suzanna Darcy-Hennemann, Chief Project Pilot, Boeing 777-200LR Worldliner… Suzanna’s post includes her photo. That’s a perfect touch, which adds greatly to her post to help make a real connection with Boeing. Would you get that just from reading the dry description about the new plane, or even watching one of the videos?”
“The new blog is a terrific step in sharing commentary and opinion on a subject that most people would only find out about through traditional communication means (TV, print media, etc). And without any of the informality… It looks like Boeing now has more of a plan about blogs and where they fit into their overall marketing and communications.”
Via NevOn.
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