Corporate blogs & k-logs

Via e-Business in the Past, Present, & Future:

“Blogs have attracted a lot of attention lately and seem to be a new trend in Web. Yes, blogs enable users to collaborate and exchange ideas on an informal basis. Yes, it is easy to use and cost-effective. However, I have wondered if blogging can benefit employees and corporations.

So my Question is…

How can a corporation benefit from employee and employer blogging?

To answer this question, I would like to explore the benefits for both the employer and employees…”

Read more…

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