Castrol Syntec has a podcast series on racing, music, and a little bit of motor oil. Most of it is entertainment. It demonstrates that marketers are beginning to realise that they too need to become content producers.
Via Micro Persuasion.
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I'm a freelance consultant and trainer specialised in Social Media, Community Management and Enterprise 2.0.
I'm also the co-founder of both the European Community Managers Association and the Swiss Community Managers Association.
Communities are my passion. I teach and help people to create, animate and grow them.
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