Southwest Airlines who surprised the airline industry in May this year by launching Nuts about Southwest, one of the first (the first?) public airline weblogs is taking another innovative step.
A contest will be held on YouTube, with members of a specially created Southwest group on the site allowed to submit 20-second videos of their most embarrassing moments, which the airline will tie into its “Wanna Get Away?” campaign.
The grand-prize winner will be selected by a panel of judges and will also win a trip for four with two-night hotel accommodations to any Southwest vacations destination. Through February 20, the public can vote for first, second and third-place winners, who will be awarded free getaways and travel.
Via MarketingVOX.
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