Forrester Research published a new report on the state of RSS entitled What’s Holding RSS Back? In short, while there are bright spots, it does not paint the picture of a technology that’s going mainstream anytime soon.
On a positive note, the resarch says that nearly half of marketers have moved to add feeds to their web sites. Further, RSS adoption among consumers is at 11% up from just 2% of users three years ago. RSS feeds usage is more dominant among men.
According to the research, of the 89% of those who don’t use feeds only 17% say they’re interested in using them. In fact Forrester spends much of the report helping marketers better explain the benefits of RSS to their customers.
Read more at Micro Persuasion…
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